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11921 Freedom Drive, Suite 550
Reston, Virginia 20190
(703) 757-7276
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Definitive Choice® is an intuitive app that requires no training to quickly start making better decisions. In the image carousel below, review how Definitive Choice assists the user with selecting a site for new business — Francesca’s Italian Restaurant. The descriptions for each step are provided below the screenshots.

Definitive Choice Screenshots

How to Make a Decision

  1. Sign into your existing account using your email address and password or click “create an account”.
  2. Open an existing decision by clicking on it or click “+ New Decision”. (Note: This “Help” assumes a new decision.)

(Note: If you have decisions in your list, each decision will have a colored circle that shows the overall completion percentage for the decision. By clicking on an existing decision, you will see the completion percentage for: the pairwise comparisons, the evaluation of the alternatives; and the participants, where you have invited others to participate in one of your decisions, or if others have invited you to participant in one of their decisions.)

  1. Enter a title for the decision, select a template (optional), and click the “Start >>” bullet.
  2. Enter the criteria that you want to use to make the decision. After entering a criterion, click (+).

(Note: A criterion is a measure by which to make a decision.)

  1. Continue until all criteria have been entered. If you selected a template in #3, select the criteria that you want to use to make the decision, and enter additional criteria, if desired.)
  2. Establish the relative importance of the criteria using a pairwise comparison technique called the Analytic Hierarchy Process (AHP). This requires using the slider for each unique pair of criteria to determine which one is more important, and by how much. As you move the slider, the rating will appear below the scale to indicate the rating. After all of the pairwise comparisons have been completed, click the “Save and View Priorities” button.

(Note: AHP is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. It uses a pairwise comparison approach to help you more accurately establish the relative importance of decision criteria. Rather than guessing to establish the relative importance of criteria, it’s been proven that by comparing two criteria at a time against each other, the weighting factors can be more accurately calculated. AHP has been studied and refined extensively since its inception in 1970, and it is now used by businesses, governments, and academia around the world.)

  1. Review the resulting priorities of the criteria (i.e., weighting factors). Either return to the previous screen by clicking “< Go back and re-evaluate” or continue to the next step by clicking the “Let’s look at some options! >”.
  2. Enter the alternatives that you want to evaluate by adding a name and the cost (optional) for that alternative. After entering an alternative, click (+). If you selected a template in #3, select the alternatives that you want to evaluate, and enter additional alternatives if desired)

(Note: Entering the cost is optional but we recommend that you add it if its available. We strongly discourage creating criteria to factor in cost, because cost (or the lack thereof) is not a benefit unto itself. By entering the cost for each alternative, you will be able to compare the benefit and the cost of the alternatives after they have been evaluated, and you will be able to see which alternative provides the best value (benefit/cost). This technique is known as “treating cost an independent variable” and is a best practice in multi-criteria decision-making.)

  1. Continue until all alternatives have been entered. After all of the alternatives have been added; click the “Let’s evaluate your options >” button.
  2. Evaluate the first alternative against each criterion using the sliders and move to the next alternative using the arrow near the top of the screen.
  3. Review your results. Review the highest rated alternative, and the best value alternative (if you entered cost in #8).
  4. Review the resulting alternative scores and stacked bar chart.
  5. Review the scatter chart depicting the total score for each alternative versus the cost (if you entered cost in #8).
  6. Before deciding on an alternative, review the “Decision Overview” screen to ensure that all criteria have been prioritized, all alternatives have been evaluated, and all participants have provided their judgments;
  7. Click the “Make my decision” button.
  8. Select an alternative to record your decision.
  9. Indicate whether you would like for a decision report to be sent to your email address.