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Download Definitive Choice today from the Apple Store or Google Play Store, or call us to find out how we can help your business or organization.

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Contact Info
11921 Freedom Drive, Suite 550
Reston, Virginia 20190
(703) 757-7276
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Definitive Choice®

Definitive Choice® is an app for anyone who needs to make a decision (big or small) to harness the power of the analytic hierarchy process, the leading theory in multi-criteria decision-making. At its core, it allows you accurately determine their relative importance of your decision criteria, and to efficiently evaluate as many alternatives as you need in order to make the best decision. The app also provides the following key features to enhance this capability:

  • It allows you to invite other participants to help setup your decision-making model and/or evaluate your alternatives. You can then see the inputs of individuals or as a combined group. More than simply having team members vote on an outcome, you can see what they consider important, and how their judgment compares to yours;
  • It allows our partner companies to create structured decision templates for their clients, customers, or employees. Partners can also share their proprietary data to add alternatives and to assist with the evaluation of those alternatives;
  • It enables good decisions to be established as best practices by creating templates for future decisions;
  • It documents the decision-making process so that you can see exactly why and how the scores were determined;
  • It helps you make the best decision by using a step-by-step and methodology that has proven successful when making decisions involving millions of dollars and thousands of people

Complex decisions made easy.™

Something to ponder:

Every day of your life, you make many decisions — perhaps hundreds or even thousands. Although many of these decisions are seemingly small, they have a cumulative effect on your future. Just one big decision could impact your life for years to come.

Do you make your decisions carefully and thoughtfully, or do you just “wing it” and go with your gut instinct? Do you let your emotions drive your decisions? Are your decisions moving you forward or backward? How many opportunities have you missed? How many opportunities have you blown by making a bad decision?

Don’t let life overtake you. Download our app or call us, and take control of your future.