Support & Downloads

Download Definitive Choice today from the Apple Store or Google Play Store, or call us to find out how we can help your business or organization.

s f

Contact Info
11921 Freedom Drive, Suite 550
Reston, Virginia 20190
Solutions@DefinitiveInc.com
(703) 757-7276
Follow Us

What is the Analytic Hierarchy Process (AHP)?

What is the Analytic Hierarchy Process (AHP)?

AHP is based on mathematics and psychology. It simplifies the process of weighting the decision criteria by comparing two criteria at a time (i.e., pairwise comparisons) to determine which is more important with respect to the decision goal – and by how much. Without AHP, decision-makers are left to simply guess their relative importance. The benefits of using AHP include:

  • Balancing multiple quantitative and qualitative factors
  • Ensuring a comprehensive assessment of each alternative
  • Promoting cost vs. benefit analyses
  • Providing better decision justification
  • Enabling quick reprioritization in response to changing business condition