Where better decisions lead to better outcomes™
The Definitive Choice® system enables individuals and small teams to make life’s biggest decisions using the latest advancements in decision science and multi-criteria decision-making.
Complex decisions made easy™
The Definitive Choice® system is designed for high ease-of-use. With no prior experience, you can quickly and easily make complex decisions with confidence.
Make any big decision
Perfect for any big or complex decision in business, career, education, finance, healthcare, lifestyle, real estate, and technology.
Invite others to weigh in
Invite your friends, family members, or colleagues to help prioritize your decision criteria and/or score your alternatives. You can then review their inputs individually or as a combined group.
Jumpstart your decision
Choose a decision template from our library of over 50 templates to help you make a great decision quickly.
The science of decision-making has seen tremendous advancements in the last thirty years. However, most people continue to miss the opportunity to benefit from these advancements when making a strategic business decision or a significant personal decision. They are all too willing to accept the adverse outcomes that come with using a haphazard and outdated approach.
Developed by the leaders in decision-making
Definitive Choice® has been developed by the same people who developed Definitive Pro®, which is used by government and Fortune 500 companies to make their most important decisions involving thousands of people and millions of dollars. Definitive Business Solutions is a privately held company headquartered in Reston, Virginia. Definitive provides innovative and proven business solutions to federal oversight agencies, state governments, and select industries. They specialize in facilitating technology and business investment decisions using world-class techniques for prioritizing alternatives and optimizing time and resources.