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Contact Info
11921 Freedom Drive, Suite 550
Reston, Virginia 20190
(703) 757-7276
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Make the Best Decision

Every day of your life, you make many decisions — perhaps hundreds or even thousands. Although many of these decisions are seemingly small, they have a cumulative effect on your future. Just one big decision could impact your life or business for years to come. Don’t let life overtake you. Download our app or call us and take control of your future today by making better decisions.

Where better decisions lead to better outcomes™

The Definitive Choice® system enables individuals and small teams to make life’s biggest decisions using the latest advancements in decision science and multi-criteria decision-making.

Complex decisions made easy™

The Definitive Choice® system is designed for high ease-of-use. With no prior experience, you can quickly and easily make complex decisions with confidence.

Perfect for making big decisions

Make any big decision

Perfect for any big or complex decision in business, career, education, finance, healthcare, lifestyle, real estate, and technology.

Collaborate with others

Invite others to weigh in

Invite your friends, family members, or colleagues to help prioritize your decision criteria and/or score your alternatives. You can then review their inputs individually or as a combined group.

Tens of decision templates to choose from

Jumpstart your decision

Choose a decision template from our library of over 50 templates to help you make a great decision quickly.

Decision Science

The science of decision-making has seen tremendous advancements in the last thirty years. However, most people continue to miss the opportunity to benefit from these advancements when making a strategic business decision or a significant personal decision. They are all too willing to accept the adverse outcomes that come with using a haphazard and outdated approach.

Developed by the leaders in decision-making

Definitive Choice® has been developed by the same people who developed Definitive Pro®, which is used by government and Fortune 500 companies to make their most important decisions involving thousands of people and millions of dollars. Definitive Business Solutions is a privately held company headquartered in Reston, Virginia. Definitive provides innovative and proven business solutions to federal oversight agencies, state governments, and select industries. They specialize in facilitating technology and business investment decisions using world-class techniques for prioritizing alternatives and optimizing time and resources.